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Get tips for reaching new customers, expanding your team, and communicating with ease, connected by a communications platform that evolves with your business. As a founder, owner, and maybe even a sole proprietor, you know all about the importance of communication. Staying connected with customers, employees, partners, investors, suppliers, and vendors can help you build trust, grow your brand, and establish meaningful relationships with the people that matter most to your small business.
This guide offers a few ways to help you enhance your customer service, improve collaboration, and support your growing remote or hybrid team, all with a single communications platform. When you have your communications dialed in, you can spend less time worrying about technology and more time doing what you love. Small businesses building their processes typically choose to consolidate communications with a single platform or go with a best-of-breed approach.
Unified communications refers to a single platform that offers phone, chat, and video conferencing together. This provides a seamless, one-app experience for employees, and simpler management without having to deal with different providers and contracts. Best-of-breed means choosing several different vendors to provide your technology needs — one for messaging, another for phone, and yet another for video calls.
While this approach allows you to customize your tech stack, it can be more expensive and difficult to manage over time without the right resources.
I like the ease of use and cost-effectiveness of [Zoom]. Instead of four different things, I have one platform that incorporates them all. There are fewer bills to pay and fewer contracts to understand. How you communicate and engage with your customers, employees, vendors, suppliers, and future partners during this time will help lay the foundation for growth. Of course, cost and customization are important, too. Learn how your communications platform can help you build customer connections, enable employee collaboration, and develop a strong company culture to support your thriving team.
Here are some tips for connecting with customers on the Zoom platform:. Zoom works on a globally available suite of hardware solutions for offices, homes, workspaces, and mobile devices, and lets you move seamlessly from place to place. When you download the Zoom desktop client and mobile app, you can receive Zoom Phone calls, send a text, or join a Zoom Meeting from your laptop, tablet, or smartphone. Setting up a call queue routes incoming calls to a designated group of users, like your entire sales team, leading to shorter wait times for customers.
You can have an entire team helping to support text message response. When your customer texts a number associated with the call queue, it will be sent to a group of users for the first available rep to respond, cutting down on customer wait times.
Embrace the advantages of video to reach new customers and offer virtual services. Features like screen sharing and annotation help build a dialogue with your customer during a consultation or allow you to deliver an engaging product demo. You can also create virtual touchpoints like a weekly office drop-in, or establish new revenue streams from virtual classes and events.
Did you know that you can set up your own customizable personal meeting link with your company name so people can connect with you for quick, ad-hoc video calls?
You can keep your custom link in your email signature for easy access. To secure your meeting and prevent unexpected visitors from joining, you can enable the Waiting Room feature to admit participants individually, or lock your meeting room while in use. For small businesses, investing in a physical office space can be hard to justify, especially when so much of the world is hybrid. If your employees are remote and distributed, a communications platform becomes even more important for enabling effective collaboration from afar.
Zoom Chat enables you to have quick, real-time conversations with employees without scheduling a full-on meeting. You can see whether an employee is available, in a meeting, away from their desk, or on vacation, giving you a better idea of when you can expect a response.
With Zoom Chat, you can easily communicate with people one on one or in groups. You can create different channels for different groups of people — one for the sales department, another for marketing, and another for leadership.
You can also pull together people from different departments into a channel for a specific product launch or project to have discussions, share images or files, and provide feedback. The Zoom platform enables you to easily move from a chat to a phone call or video meeting with the click of a button. You can also pull other collaborators into a phone call or Zoom meeting as needed. Use integrations to launch important work tools from within the Zoom client for even more effective collaboration.
Give employees the solutions they need to communicate and collaborate effectively. Enable auto-generated captions also known as live transcription for all users in your account and make sure your employees know about the accessibility features they can customize in their Zoom settings. Without long hours spent together in the office, you can use the Zoom platform as a hub for social connection and culture building.
Encourage employees to create channels for their personal interests and hobbies. From dog lovers to book readers to sports fans, your employees will find common interests to connect over, and a devoted place to talk about them.
You can make your all-hands meetings as casual and interactive as you want, including virtual icebreakers and games or even inviting guest speakers to educate and inspire. When employees have completed a project or scored a big sales win, send an announcement on Zoom Chat to publicly celebrate their efforts. As an established business, you probably have more IT support and budget to spend on technology than you did as a startup. But, you still want it to be intuitive, reliable, and easy to manage.
Read on for tips on how to optimize communications, elevate your operations, and let you get back to the work you prefer — honing your craft and serving your customers. In a digitally connected world, you can build a global customer base and an international team faster than ever before. See how Zoom enables you to expand to new markets and stay connected with customers and employees. Your team may be selling or providing customer service in new places. Zoom Phone has expanded global coverage to more than 45 countries and territories and provides flexible BYOC options that extend your geographic reach even further.
A customer service rep in Europe can jump on a video call to provide support to a customer in Asia. An equipment technician based in South America can help troubleshoot issues at a manufacturing plant in the U.
Live language interpretation for Zoom Meetings and Zoom Webinar enables you to designate interpreters for different languages. As your business grows, identifying efficiencies will help you scale your operations.
Optimizing where and how you work can help drive productivity and make you and your team more effective. When you choose Zoom, you can integrate with hundreds of business applications like Salesforce , Zendesk , Microsoft Teams , and Google Workspace. Integrations enable you to create seamless workflows without toggling between multiple applications.
With Zoom Rooms , your employees will be able to effortlessly join a video conference with one click, and share content wirelessly without worrying about cables and connections. Plus, features like Smart Gallery help you create a more equitable meeting experience between remote and in-person employees.
By optimizing your own home office space, you can collaborate more efficiently and boost productivity. Many small businesses experience growing pains as they expand, welcome new employees, and build scalable processes to serve their customers. Help your employees with reducing burnout and stress by encouraging them to set Do Not Disturb hours on their Zoom client and business hours on their Zoom Phone settings. With the Zoom platform, you can easily take your meeting on the go by switching from your laptop to a mobile device without leaving the session.
You can customize Zoom to meet your business needs, whatever they may be — now and into the future:. Your business needs are different at different stages. Technology like Zoom will be your trusted communications partner through all of them.
See how we can support your most critical communications at every point in your journey. Guide to Building and Expanding Your Small Business With Zoom Get tips for reaching new customers, expanding your team, and communicating with ease, connected by a communications platform that evolves with your business. Choose the path that best describes where you are in your business journey:. Start Here. Unified communications. For the growth-oriented entrepreneur. Pro tip: SMS call queue. Pro tip: Instant branding with your personal meeting link.
Integrate or leverage your critical applications Use integrations to launch important work tools from within the Zoom client for even more effective collaboration. Zoom Meetings Online video meetings. Zoom Phone Cloud telephony. Zoom Chat Instant messaging and collaboration. Zoom Webinar Broadcast engagement.
Making global connections In a digitally connected world, you can build a global customer base and an international team faster than ever before. Global phone services Your team may be selling or providing customer service in new places.
Zoom Events Virtual and hybrid event solutions. Zoom Rooms Video-enabled meeting spaces. Zoom Developer Platform Extend and enhance Zoom. For wherever your small business is headed.
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